Plenty references are to be found in this music video. « But if God got us, then we gon’ be alright. » Despite such a hellish picture, Kendrick still manages to draw hope and faith out of it all: All of this, added to the wrong ways that Youth follows and runs to (« And I Run It » – Cartoons & Cereals), dicted by gangs and street rules ( Hood Politics). The black and white visual represents perfectly the dark, dazed and confused world that inhabits the mind of the young rapper, Kendrick Lamar. If this album is the place where he expresses his flaws before accepting his inner beauty, this is also the place for his environment society to face reality shining lights in a broken glass.Īlright, is the song where Kendrick represents all these kids and really wants to give them hope, faith and positivity, from Compton to all over the world. This video sums up all the dark messages throughout the album, from the gloomy sound of How Much A Dollar Cost, to the scream of despair from U, the fights against discrimination, and even the bad influences of a toxic environment that leads to being Institutionalized. That’s the core essence of Hip Hop culture. From Hip Hop, to jazzy psychedelic music, through faith in God, the message that Kendrick Lamar conveys in Alright is only about Positivity – whether Fox agrees or not.
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